Ralli is an ancient patchwork quilting technique from the Thar desert regions of South Asia. The women who make Ralli remember and pass on designs from generation to generation in an oral tradition dating back hundreds of years. The colors, motifs and patterns they can create are truly mesmerizing. We at Ralli are inspired by these women, and aside from Ralli products themselves, seek to offer patrons a host of other hand-made traditional Pakistani crafts such as blue pottery, naqashi paint-work, miniatures, lacquer work and brass-on-wood wares that are in danger due to a lack of local patronage. Ralli is a fair trade enterprise, that seeks to empower the artisans we work with by providing them with modern designs and patterns for an aesthetically conscious audience. The majority of the proceeds go to the artisans.
We believe rescuing traditional crafts and culture whilst empowering the disenfranchised (who are the major keepers of many of these traditional crafts) & educating the youth are essential goals to what we do.
We invite you to become a patron. If you would like to contact us regarding anything, you can send us an email on firstname.lastname@example.org
Ralli seeks to be a movement that both, empowers artisans and builds respect for their trade, their wares and their traditions whilst giving them economic security. We are entirely a fair trade organization. We have chosen this name, because of the resilience of the women that practice Ralli, who have kept this tradition alive by passing it on from generation to generation.
The impoverished and vulnerable segments of society include women, the young and craftsmen whose only skill may at times be what was passed on to them by a previous generation. Culturally, Pakistanis have a strong sense of doing charity, but given the sheer scale of problems that is not a sustainable solution and one we believe is not a solution at all.
Ralli therefore seeks to reinvigorate these crafts by working with some of the brightest designers from across Pakistan and from as far afield as New York's leading design institutes; Parsons, FIT, Sotheby's and others.
According to the the United Nations Human Development Index (HDI), 60.3% of Pakistan's population lives on under $2 a day - the lowest percentage in South Asia. Traditional gender roles in Pakistan define the woman's place in the home and not in the workplace, and define the man as the breadwinner. Consequently, the society invests far less in women than men. Women in Pakistan suffer from poverty of opportunities throughout their lives. According to the HDI 2014, female labor participation is a mere 24% compared to 83% for males. Not surprisingly female literacy in Pakistan is similarly a paltry 43.6% compared to Male literacy at 68.2%, as of 2008.
We humbly believe that this platform can start to make a difference, by allowing people to help themselves and restore their dignity and crafts that might be lost to the sands of time. We also believe that artistic endeavors have a special place in history and this culture must be salvaged.